New Vision LG

LG announces partnership with New Vision



30th Nov. 2010

In a turning point in the march of development and innovation, LG Electronics (LG), the global leader and technology innovator in electronics, announced during a recent press conference, on November 30th 2010, the new distributor for Electronics and Home Appliances in Jordan, New Vision.

During signing the agreement.
New Vision, with its long standing in electronic competitive promotions and unique shopping experience will, quite professionally, offer the Jordanian market with the best and the latest LG Home Entertainment, Home Appliances and Air-Conditioning products, with flexible pricing policies and customized incentive schemes, while providing high quality, efficient and quick after sales services.

Commenting on this most welcome development, Managing director of LG Electronics Levant, Mr. Kevin Cha said, "LG's innovation and creativity originate from our commitment to our customers, not only to meet their immediate needs, but also to respond to their expectations and aspirations. Within this context, the new journey we are embarking on with New Vision marks a qualitative leap in our operations in Jordan that foresees a new era of business success, along with a new approach towards more effective customer support."

Kevin Cha further added, "With this partnership, we promise our loyal Jordanian customers with sufficient product availability, latest technologies, high quality services, and added innovation and excellence."

On his part, General Manager of New Vision, Luai Al Bitar said, "It is gratifying to see our company, New Vision, furthering a partnership with LG in Jordan. New Vision is 50% owned by Shaker Group (Saudi Public Company), 32% Local Partners Ali and Amr Bilbeisi and 18% by Darwish Khalili. This unity of New Visions partners, Jordanian and Saudi strategically sets us on the map due to the many years of experience combined."

"Another strategic advantage New Vision holds, is that Shaker Group, the main shareholder of the company, has been the first to enter Air Conditioning Import, and remained the leaders in that industry since its inception in 1950 in the Kingdom of Saudi Arabia. The group joined forces with LG in 1994 and further gained leadership in LG manufactured air conditioning products," Al Bitar explained.

To further enhance this partnership, Al Bitar induced positive and constructive changes that will soon be tangibly felt by dealers and customers alike.

New Vision is part of Hassan Shaker group KSA, a company established in 1950 with the objective of importing and wholesaling Air Conditioning Products and Home Appliances. Shaker Group was amongst the first companies in KSA to enter the air conditioner import and wholesale business and was successful in securing exclusive importation and distribution rights of several major international brands.

Following the press conference, LG and New Vision hosted a number of VIP's dealers and media representatives at Four Seasons Hotel to celebrate this new partnership.